ZENY YUSTYOWATI ANGGRAINI (2020) PERANCANGAN STRATEGI 4C (CHANGES, COMPETITOR, CUSTOMER, COMPANY) DENGAN KONSEP MARKETING 4.0 MENGGUNAKAN ANALISIS TOWS (THREATS, OPPORTUNITIES, WEAKNESSES, STRENGTHS) DAN FUZZY AHP (ANALYTIC HIERARCHY PROCESS). S1 thesis, Universitas Trunojoyo Madura.