MOH. RONY Pengaruh Hedonic Shopping Motives, Fashion Involvemen Terhadap Impulse Buying E-Commerce Shopee (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura) Pengaruh Hedonic Shopping Motives, Fashion Involvemen Terhadap Impulse. S1 thesis, Universitas Trunojoyo Madura.