PENGARUH CELEBRITY ENDORSER IWAN FALS TERHADAP MINAT BELI PRODUK TOP COFFEE ( STUDI PADA MASYARAKAT SUMUR KEMBANG KELURAHAN PEJAGAN KECAMATAN BANGKALAN KABUPATEN BANGKALAN )

TAYYI MATUN (2013) PENGARUH CELEBRITY ENDORSER IWAN FALS TERHADAP MINAT BELI PRODUK TOP COFFEE ( STUDI PADA MASYARAKAT SUMUR KEMBANG KELURAHAN PEJAGAN KECAMATAN BANGKALAN KABUPATEN BANGKALAN ). S1 thesis, Universitas Trunojoyo Madura.

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Abstract

Tujuan penelitian ini adalah mengetahui pengaruh celebrity endorser Iwan Fals terhadap minat beli produk Top Coffee (studi pada masyarakat Sumur Kembang Kelurahan Pejagan Kecamatan Bangkalan Kabupaten Bangkalan). Penelitian ini menggunakan metode kuantitatif dengan pendekatan survey.

Item Type	Thesis (Skripsi)
Thesis Type	S1
Creators	Creators NIM TAYYI MATUN
Department	Manajemen
Uncontrolled Keywords	Celebrity Endorser, Minat Beli
Divisions	Fakultas Ekonomi dan Bisnis > S1 - Manajemen
Additional Information	elib mass import
Depositing User	Unnamed user with email library@trunojoyo.ac.id
Date Deposited	13 Oct 2026 23:13
Last Modified	24 Oct 2026 16:43
URI	https://repository.trunojoyo.ac.id/id/eprint/678

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