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Abstract
PENGARU PERSONAL SELLING DAN DIRECT SELLING TERHADAP MINAT NASABAH
(Studi kasus di BMT UGT Sidogiri Cabang Pembantu Legung)
Penelitian ini untuk menguji adakah pengaruh personal selling dan direct selling secara signifikan terhadap minat nasabah di BMT UGT Sidogiri Cabang Pembantu Legung. Hasil penelitian menujukkan bahwa personal selling dan direct selling secara bersma-sama berpengaruh signifikan terhadap minat nasabah. Hasil hitung menggunakan uji T di ketahui variabel personal selling mempunyai pengaruh positif dan signifikan terhadap minat nasabah dengan nilai Sig. 0,806. Variabel direct selling mempunyai pengaruh positif dan signifikan terhadap minat nasabah di BMT UGT sidogiri Cabang Pembantu Legung dengan nilai Sig. 0,000.
Kata kunci : personal selling, direct selling, minat nasabah
| Item Type | Thesis (Skripsi) |
|---|---|
| Thesis Type | S1 |
| Creators | Creators NIM ST. NURHASANAH |
| Department | Ekonomi Syariah |
| Uncontrolled Keywords | personal selling, direct selling, minat nasabah |
| Divisions | Fakultas Ekonomi dan Bisnis > S1 - Ekonomi Syariah |
| Additional Information | elib mass import |
| Depositing User | Unnamed user with email library@trunojoyo.ac.id |
| Date Deposited | 18 Oct 2026 08:05 |
| Last Modified | 24 Oct 2026 17:21 |
| URI | https://repository.trunojoyo.ac.id/id/eprint/31408 |
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