INTEGRATED MARKETING COMMUNICATION PEMBATIK UNTUK MEMASARKAN INDUSTRI BATIK TULIS DI KAMPUNG BATIK KLAMPAR, KECAMATAN PROPPO, KABUPATEN PAMEKASAN

This research focuses on how integrated marketing communications are carried out by batik craftsmen wrote in the batik village of Klampar amid the fierce competition of batik producers in Indonesia well abroad. Thus, an entrepreneur the craftsman must understand that marketing is an important factor in achieving the success of his business by using the concept of marketing aimed at providing satisfaction to the needs of the consumer.This type of research uses qualitative research with a descriptive approach. As for the subject of his research, the trigger is in the village of Klampar. Data collection techniques using observations, interviews and documentation. Informer selection is done using purposive sampling. Data analysis techniques in this study use Miles and Huberman techniques including data reduction, data presentation, conclusion and verification. Then for data validation techniques use triangulation of data sources.The results of the research show that the integrated marketing communications used by the batik maker in Klampar Village are direct and interactive marketing, personal selling, and sales promotions. However, there were two informants who only carried out interactive marketing without marketing directly using social media. On the other hand, the researchers found a family role study finding from one of the informants that helped market his batik to the relatives environment.