A STUDY OF IMPLICATURE IN OUTDOOR ADVERTISEMENTS

Qulub, Ma’rifatul. 09.05.1.1.100021. A Study of Implicature in Outdoor Advertisements. Thesis.English Study Program of the Faculty of Social and Cultural Sciences, University of Trunojoyo Madura. Advisor: Dr. Masduki, M.Pd

ABSTRACT
Outdoor advertisements contain hidden message because the advertiser use them to promote their product indirectly. This phenomenon forces the writer to analyze outdoor advertisement text. In this study, the writer intends to describe the types of implicature that are existed in the outdoor advertisement text and their implicit meaning based on Yule’s implicatures theory.
The writer used descriptive qualitative approach. The source of data is the picture of outdoor advertisements, while the data is the text of outdoor advertisement slogans. The technique used in collecting data is observation method.
This study found several findings:(1)There are 25 data were found by the writer. From 25 data, it found thatthere are two types of implicaturesexist in outdoor advertisements text, they are 4 data as particularized conversational implicatureand it also found 21 data contains conventional implicature, (2) All of 25 data were found contains of implicit meanings.

Key Word:Conversational implicature, Conventional implicature, Implicit meanings.