HARYONO ARIFIN
(2013)
PENGARUH PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK HONDA MERK VARIO (STUDI PADA DEALLER SURYA AGUNG MOTOR BANGKALAN).
S1 thesis, Universitas Trunojoyo Madura.
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Abstract
Kesimpulan penelitian ini adalah (1) Pengujian hipotesis pertama menunjukkan bahwa variabel perilaku konsumen (kebudayaan, sosial, pribadi dan psikologis) berpengaruh secara simultan terhadap keputusan pembelian Honda merek Vario. (2) Pengujian hipotesis kedua menunjukkan bahwa variabel psikologis adalah variabel yang berpengaruh dominan.
| Item Type | Thesis (Skripsi) |
|---|---|
| Thesis Type | S1 |
| Creators | Creators NIM HARYONO ARIFIN |
| Department | Manajemen |
| Uncontrolled Keywords | Kebudayaan, Sosial, Pribadi, Psikologis, Keputusan |
| Divisions | Fakultas Ekonomi dan Bisnis > S1 - Manajemen |
| Additional Information | elib mass import |
| Depositing User | Unnamed user with email library@trunojoyo.ac.id |
| Date Deposited | 13 Oct 2026 23:13 |
| Last Modified | 24 Oct 2026 16:43 |
| URI | https://repository.trunojoyo.ac.id/id/eprint/675 |
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