SEGMENTASI KONSUMEN PERBANKAN DENGAN METODE SEGMENTED COMMUNITY BASED MARKETING BANK BTN BANGKALAN

EKA NURHAYATI SAGITA SARI (2015) SEGMENTASI KONSUMEN PERBANKAN DENGAN METODE SEGMENTED COMMUNITY BASED MARKETING BANK BTN BANGKALAN. S1 thesis, Universitas Trunojoyo Madura.

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Abstract

Penelitian ini meneliti tentang penerapan strategi Community Based Marketing (CBM) pada Bank BTN Bangkalan.Penggunaan strategi Community Based Marketing (CBM) yaitu dengan mengajak nasabah dalam komunitas untuk menjalani kepentingan Bank BTN dengan nasabah. Analisis data dilakukan dengan analisis kesenjangan (GAP) pada penilaian tingkat kepentingan nasabah Community Based Marketing (CBM). Hasil penelitian menyatakan bahwa nilai GAP kesenjangan kepentingan nasabah adalah positif. Bank BTN telah mampu memberikan kinerja yang baik kepada komunitas nasabah. Penerapan strategi Community Based Marketing (CBM) dilakukan dengan (1) peningkatan informasi tentang aktifitas Community Based Marketing (CBM) nasabah Bank BTN (2) Adanya pembinaan yang dilakukan Bank BTN terhadap Community Based Marketing (CBM) nasabah Bank BTN (3) Bank BTN menyediakan sarana informasi terhadap keberadaan Community Based Marketing (CBM) Bank BTN.

Item Type	Thesis (Skripsi)
Thesis Type	S1
Creators	Creators NIM EKA NURHAYATI SAGITA SARI
Department	Industri
Uncontrolled Keywords	Community Based Markting (CBM), Strategi Community Based Marketing (CBM), Tingkat kepentingan, Kinerja Community Based Marketing (CBM).
Divisions	Fakultas Teknik > S1 - Teknik Industri
Additional Information	elib mass import
Depositing User	Unnamed user with email library@trunojoyo.ac.id
Date Deposited	19 Oct 2026 12:41
Last Modified	24 Oct 2026 16:49
URI	https://repository.trunojoyo.ac.id/id/eprint/5401

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