Pengaruh Digital Marketing Terhadap Minat Beli Produk Fashion Melalui Online Customer Review Di Shopee

DIVA ANGGRAENI (2024) Pengaruh Digital Marketing Terhadap Minat Beli Produk Fashion Melalui Online Customer Review Di Shopee. S1 thesis, Universitas Trunojoyo Madura.

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Abstract

Tujuan penelitian ini untuk mengetahui pengaruh Digital marketing terhadap Minat beli produk fashion melalui Online customer review di shopee. Metode penelitian ini menggunakan metode kuantitatif. Data penelitian diperoleh dengan penyebaran kuesioner dengan menggunakan skala Likert. Sampel yang digunakan sebesar 96 responden. Penelitian ini menggunakan bantuan program SmartPLS 3. Hasil penelitian ini menunjukkan (1) Digital marketing berpengaruh positif dan signifikan terhadap minat beli produk fashion di shopee (2) Digital marketing berpengaruh positif dan signifikan terhadap online customer review (3) Online customer review berpengaruh positif dan signifikan terhadap minat beli produk fashion di shopee (4) Digital marketing berpengaruh terhadap minat beli produk fashion melalui online customer review di shopee.

Item Type	Thesis (Skripsi)
Thesis Type	S1
Creators	Creators NIM DIVA ANGGRAENI
Department	Manajemen
Uncontrolled Keywords	Digital Marketing; Minat Beli; Online Customer Review
Divisions	Fakultas Ekonomi dan Bisnis > S1 - Manajemen
Additional Information	elib mass import
Depositing User	Unnamed user with email library@trunojoyo.ac.id
Date Deposited	19 Oct 2026 12:25
Last Modified	24 Oct 2026 16:48
URI	https://repository.trunojoyo.ac.id/id/eprint/4491

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