Implementation Of Islamic Business Ethics In Increasing Customer Loyalty (Study At Noorshofea Store)

The research delves into the realm of Islamic business ethics, particularlyrnfocusing on their application within the context of Noorshofea Store. Thisrnresearch is significant due to the increasing importance placed on ethicalrnconduct in business, particularly within Islamic frameworks. Byrnunderstanding and analyzing the practices of Noorshofea Store throughrnthe lens of Islamic business ethics, the research aims to provide insightsrninto how such principles can enhance customer loyalty. Various effortsrnhave been made to increase the application of Islamic business ethics atrnthe Noorshofea Store so that customer loyalty continues to increase.rnAdditionally, the identification of barriers and proposed solutionsrncontributes to the broader understanding of challenges in implementingrnIslamic business ethics in contemporary business environments.rnThrough qualitative field research methods interviews, observation,rnand documentation analysis, this study seeks to offer a comprehensivernunderstanding of the subject matter, thereby contributing to bothrnacademic scholarship and practical applications in business settings.