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Abstract
Pengaruh Shariah Relationship Marketing dalam Meningkatkan Kepuasan
Nasabah dan Loyalitas Nasabah (
Beberapa permasalahan yang dihadapi BPRS Bhakti Sumekar Sumenep antara
lain : belum ada layanan ATM dan belum semua kecamatan ada kantor cabang.
Maka, salah satu strategi marketing seperti shariah relationship marketing
Metode penelitian ini adalah pendekatan kuantitatif eksplanatori
Hasil analisis menunjukkan bahwa 1
sebesar 0.000, Hipotesis kedua terbukti kebenarannya karena SRM
sebesar 0.044,
sebesar 0.030, dan
sebesar 0.000. Hasil penelitian menyimpulkan bahwa
shariah relationship marketing telah mampu meningkatkan kepuasan nasabah dan
loyalitas nasabah BPRS Bhakti Sumekar Sumenep baik secara langsung maupun
secara tidak langsung.
Kata kunci : Shariah relationship marketing, kepuasan nasabah, loyalitas nasabah
| Item Type | Thesis (Skripsi) |
|---|---|
| Thesis Type | S1 |
| Creators | Creators NIM FATIMATUL FATMARIYAH |
| Department | Ekonomi Syariah |
| Uncontrolled Keywords | Keywords: Shariah relationship marketing, customer satisfaction, customer loyalty |
| Divisions | Fakultas Ekonomi dan Bisnis > S1 - Ekonomi Syariah |
| Additional Information | elib mass import |
| Depositing User | Unnamed user with email library@trunojoyo.ac.id |
| Date Deposited | 19 Oct 2026 00:31 |
| Last Modified | 24 Oct 2026 17:27 |
| URI | https://repository.trunojoyo.ac.id/id/eprint/35332 |
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