Implementation of Marketing Strategies of Bank Syariah Indonesia Lamongan to Increase Customers in the Perspective of Sharia Marketing

Marketing Strategies at Bank Syariah Indonesia Lamongan to increase customers in a sharia marketing perspective. The marketing strategy used in this study uses the 9P C marketing mix, namely (product, price, place, promotion, people, process, physical evidence, promise, patience, customer centrism). The type of research used is descriptive qualitative research using the field study method (field research). The data sources used in this research use primary data obtained from research objects and informants who are carefully selected to ensure accurate information. While secondary data is obtained from various sources such references, journals, research reports, and relevant websites, which are then observed. The data collection techniques used include observation, interviews, and documentation. The results showed that Bank Syariah Indonesia Lamongan has implemented a marketing strategy by complying with sharia marketing principles, namely the principle of belief in the unity of the world and the hereafter, the principle of human unity (justice), and the principle of divinity (devotion).