BRANDING DAYA TARIK WISATA DI KECAMATAN KAMAL (STUDI WISATA MANGROVE DESA TAJUNGAN)

Tourism is an activity that aims to provide tourism services, provide operate tourist objects
and attractions, tourism facility businesses, and other businesses related to this field. The area that
has great tourism potential is Madura, especially Bangkalan Regency, which continues to try to
develop the existing tourism industry. One of them is tourism in Kamal District. This study aims to
identify the branding of the tourism potential of Tajungan village in realizing Mangrove tourist
attractions. This type of research is a qualitative research using a descriptive approach to describe
the problems that the researchers will discuss about the branding of mangrove tourist attractions in
Tajungan Village, Kamal District. The results of this study indicate that the branding of the mangrove
tourist attraction in Tajungan Village is by forming the name of the tour to become Segoro Ayu
Mangrove Tourism to improve the quality of the tourist attraction. The obstacle experienced is the
lack of funds to further develop this tour so that it has not been one hundred percent realized,
therefore this tour does not have an image of Tajungan Village to make this tour an attraction for
visitors.