Islamic Perpective On Fair Pricing In The Religious Tourism Area

Pricing in the market is something very vital where in a healthyrnmarket the price is determined by the bargaining powerrnbetween traders and buyers, there are different viewsrnregarding the concept of a fair price. Fair prices is the pricernobtained based on the strength of supply and demand. Thisrnstudy aims to determine the practice offair pricingon thernpricing of goods in the Martajesah religious tourism area ofrnBangkalan Regency. The research method used in this study isrna qualitative research method. The data collection techniquernused is a literature study. The results of the study show that inrnMartajesah religious tourism area, the pricing of goods has notrnbeen specifically regulated by the regional regulation regardingrnthe pricing. The pricing is mostly determined by the tradersrnthemselves in determining the price. Fair pricing practices needrnto be implemented by all traders because this is to build buyerrntrust and build an attitude of willingness for buyers to buyrngoods from traders, especially in the Martajesah religiousrntourism object.