The Effect of Promotional Costs and Third Party Funds on Financing BPRS Sarana Prima Mandiri Bangkalan Branch

Promotion and third party funds are important aspects for increasing financing, This study discusses the influence of promotion costs, and third party funds (DPK) on BPRS Sarana Prima Mandiri. The purpose is to observe and find out empirically the influence of promotion cost, and third party funds on financing in BPRS Sarana Prima Mandiri. This study is a quantitative research using time series data with Vector Error Correction Model (VECM) approach. The data analysis technique in this study uses observation and sampling techniques, which are carried out by taking data on promotional costs and deposits from 2014 to 2022 (108 months). The results of the study show that advertising costs and third-party funds each have a significant negative impact on funding. Through this research, it is recommended for BRPS to pay more attention to promotion and the amount of third party funds to get more value for the company.